Strada Reale

A fashion retailer’s online store, built around finding the right fit.

Strada Reale homepage on a desktop screen
Project
Concept · Online shop
Highlights
6 departments · Size guide · Store locator
Service
Online shops

Inside the build

Close-ups of the live site, and the decision behind each one.

Strada Reale: Departments open as big, image-led doors into the range.
01Departments open as big, image-led doors into the range.
Strada Reale: A size guide that helps customers find their starting point before they choose.
02A size guide that helps customers find their starting point before they choose.
Strada Reale: A private list for new arrivals and fit advice, with consent asked for clearly.
03A private list for new arrivals and fit advice, with consent asked for clearly.

The idea

Fashion and intimates retail lives or dies on fit. Customers want to browse a wide range by department, but they also need help choosing a size before they buy, and reassurance about delivery, returns and privacy.

We built Strada Reale as a concept to show how an established multi-shop retailer can move that in-store fitting experience online.

What we built

An editorial, magazine-like design leads with lifestyle photography and a clear promise, then opens six departments, lingerie, shapewear, nightwear, swimwear, activewear and hosiery, each with its own sub-categories in the main menu.

Product pages carry prices and sale labels. A size guide helps customers compare measurements, estimate a bra band and cup before choosing, with fitting advice, delivery and returns, FAQs and a store locator one tap away. A newsletter asks for marketing consent clearly, and optional cookies stay off until the visitor allows them.

What it shows

Strada Reale is a working concept you can browse. It shows the catalogue structure, size guidance and privacy-first details we would build for a fashion or specialist retailer in Malta.

What is on the site

  • Six departments with sub-categories in the main menu
  • Product pages with prices and sale labels
  • Size guide with bra band and cup estimate
  • Fitting advice, delivery and returns pages
  • Store locator and FAQ
  • Newsletter with clear marketing consent
  • Optional cookies off until allowed

See it live

The best way to judge the work is to use it.

View the concept
Next: Little Anchor

Need something like this?

Tell us about your business and what you’d like your website to do. We’ll show you how we’d approach it, with a clear scope and a fixed quote.

Read our privacy policy